The Application of Planned Behavior Theory on Millennial Generation Behavior in Purchasing Organic Vegetables
نویسندگان
چکیده
منابع مشابه
The theory of planned behavior and Internet purchasing
Several opinion polls have found that many consumers resist making purchases via the Internet because of their concerns about the privacy of the personal information they provide to Internet merchants. Using the theory of planned behavior as its basis, this study investigated the relationships among beliefs about Internet privacy and trustworthiness, along with beliefs about perceived behaviora...
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ژورنال
عنوان ژورنال: Jurnal Manajemen dan Agribisnis
سال: 2020
ISSN: 1693-5853,2407-2524
DOI: 10.17358/jma.17.2.117